Real estate development
900 Tonson Tower Building, 6th Floor, Ploenchit Road, Lumpini Subdistrict, Pathumwan District, Bangkok
Registered Capital 673,148,952.00 Bath
Paid-Up Share Capital 641,468,952.00 Bath
Last updated on 13 May 2562
641,468,952.00 baht (Six hundred forty-one million four hundred sixty-eight thousand nine hundred fifty-two baht only) Information as of 13 May 2019
This company was first registered with the name of Focus Construction Public Company Limited. The registered name was changed as follows
The second time changed to Focus Engineering and Construction Public Company Limited on November 21, 2003
The Third time changed to Focus Development and Construction Public Company Limited on November 19, 2008. The last time was changed to Proud Real Estate Public Company Limited on May 13, 2019
Transcend the expected
We aspire to craft ‘living solutions’ that are disruptively unique, yet authentic to the surroundings, so that we can simultaneously surpass the norm of ‘living’ and enrich the society at large while commemorating the beauty of nature and local heritage.
Challenge the boundary of ‘living’
Our projects must be more than just a house or a home; but ‘living solutions’ that would better people’s lives and the society. With a strong determination to challenge the extent of people’s imagination and the boundary of ‘living’, all of Proud Real Estate’s projects aim to establish new standards of how people can live through flawless delivery, limit pushing concept and harmony with the surroundings.
Proud Real Estate Public Company Limited is an organization that is managed efficiently in business operations, good corporate governance, and excellent management by conducting business with responsibility, ethics, transparency, and accountability. The company determined to benefit for shareholders and taking into account all stakeholders in order to build trust and sustainable growth together.
The Company has established Good Corporate Governance policies in writing and reviewed the aforementioned policies on a regular basis. The good corporate governance policies have been conducted based on the Stock Exchange of Thailand Principles of Good Corporate Governance for Listed Companies 2012 (CG Principles) and the Securities and Exchange Commission Code of Good Corporate Governance for Listed Companies 2017 (CG Code) with the purpose of creating benefits for the business sustainably to meet the aims of business sectors, investors, including capital market and overall society In addition, the Company has also prepared code of conduct and business ethics for directors, the management, and employees of the Company, and monitored the compliance with Good Corporate Governance policies, code of conduct and business ethics for directors, the management, and employees of the Company, as well as best practices regularly. Moreover, the Company has also used public relations to inform all employees throughout the organization.
The Company realizes and recognizes the importance and rights of all shareholders, and to ensure the basic equal legitimate rights of shareholders such as the right to attend shareholders’ meetings and the right to receive sufficient, accurate, complete, and timely information. The Company supports the rights of shareholders as follows:
1. The 2019 Annual General Meeting of Shareholders, the Company has promoted and supported all groups of shareholders including institutional investors to attend the meeting by proceeding as follows:
Procedures before the Date of Shareholders’ Meeting
The Company gives shareholders the opportunity to propose the meeting agenda, nominate a person to be elected as a director and send questions in advance of the 2019 Annual General Meeting of Shareholders, in which the Company has announced the criteria on the Company’s website and also notify through information disclosure system of the Stock Exchange of Thailand to shareholders.
The Company published the Notice of Annual General Meeting of Shareholders and related documents in both Thai and English in advance more than 14 days before the meeting on the Company’s website and send Notice of Annual General Meeting of Shareholders which clearly specifies the date, time, venue and agenda together with proxy form and supplementary documents for each agenda including the Company’s Articles of Association relating to the Shareholders’ Meeting in both Thai and English more than 14 days prior to the meeting, with sufficient information of each meeting agenda and also provided the opinion of the Board of Directors for shareholders to make a decision in exercising voting rights. In addition, the Company has notified the details, documents and evidence that shareholders or proxies have to present in order to protect their rights to attend the shareholders’ meeting. In the event that the shareholders were unable to attend the shareholders’ meeting, share- holders were able to appoint an independent director of the Company or any persons to attend the meeting and votes through the proxy form in which shareholders could specify the voting direction
Procedures on the Date of Shareholders’ Meeting
Procedures after the Date of Shareholders’ Meeting
2. Providing important and necessary information to shareholders by dis-closing information on the Company’s website and through the information disclosure system of the Stock Exchange of Thailand in order for the shareholders to be informed of the information thoroughly.
The company does not have a policy to provide financial assistance to companies that are not subsidiaries. Except in the case of granting loans or guarantee loans in proportion to the shareholding in accordance with the joint venture agreement
The Company recognizes the rights of all stakeholders disclosed to the “Code of Business Conduct” handbook as practice guidelines in conjunction with the corporate rules and regulations, ethics, morality and integrity in a constructive manner. Details are as follows:
Treatment of Stakeholders
1.Treatment of and Responsibility to Shareholders
The Company aware that the shareholders are owners of the business and the Company has a duty to bring value addition to them in the long term, the Company requires its employees to comply with the following guidelines:
The Company places significance on compliance with the laws, rules and regulations of the government sector, particularly in undertaking its business transactions. The Company avoids any acts that may induce improper conduct of the government authorities or officials. Instead, it shall focus on developing mutually good relationships with them in an appropriate and permitted manner, such as meetings in public places and greetings on customary or festive occasions. Practices are as follows:
2.1 To act properly when contacting government officials or authorities.
2.2 To always be aware that the laws, rules or regulations of different government authorities may vary in conditions, processes or procedures, and the Company shall strictly comply with them.
The Company realizes at all times that all employees are the most valuable resources and crucial to the achievement of corporate goals, the Company establishes a policy toward fair treatment in terms of job opportunities, remuneration, appointment, transfer and capacity development, based on the following practices
3.1 To treat all employees with respect for their honor, dignity and personal rights.
3.2 To keep the work environment safe for the lives and properties of its employees.
3.3 The appointment, transfer, reward and punishment of employees shall be done in good faith, based on the knowledge, competency and qualifications of such employees.
3.4 To put emphasis on the enhancement of employees’ knowledge and capacity by arranging regular seminars and trainings and also giving them equal opportunities.
3.5 To set employee remuneration fairly based on market conditions, business competition, nature of duty, operating performance, and the Company’s financial capacity.
3.7 To give employees an opportunity to make recommendations or complaints regarding their work, and to seek pertinent solutions in order to bring benefits to all parties and develop good relationships among colleagues
The Company earnestly undertakes the real estate development business with an aim to present to its customers creative products and services managed based on high standards alongside ethical conduct. To achieve this, the Company has laid down the following practices;
4.1 To supply and develop products and services that fulfill customer needs.
4.2 To deliver high quality products and services under fair conditions.
4.3 To provide correct and sufficient information of its products and services so that customers can make informed decisions; and not to make an overstatement either in advertisements or other communications with customers that may mislead them over the quality, quantity or any conditions of the products and services.
4.4 To put in place a feedback and complaint procedure for customers, so that the Company can address and resolve the said problems promptly and also use the information to improve or develop its products and services.
4.5 To maintain customer confidentiality, without disclosure or abuse of such information
The Company treats suppliers and contractual parties as important business partners and success factors, the Company has a policy to treat them on the basis of fairness and mutual benefits, under the following practices:
5.2 The Company is intent on developing and maintaining sustainable relationships with the suppliers and contractual parties who have a clear objective of attaining price worthy quality of their products and services in tandem with mutual trust.
5.3 All executives and employees are prohibited from personally accepting, directly or indirectly.
5.4 Not to use the information obtained in the course of procurement for personal or another persons’ interest.
The Company has criteria for selecting suppliers with the following qualifications:
The Company is committed to operating its business in accordance with principles and discipline in order to build trust for creditors by adhering to the following principles:
6.1 To strictly comply with the conditions stipulated under contracts or as mutually agreed.
6.2 In case that the agreed conditions cannot be complied with, the Company will inform its creditors in advance to jointly consider solutions.
The Company will treat creditors with responsibility and fairness by adhering to best practices according to the terms and conditions of the contract, guarantee conditions, capital management and debt repayment, timeline, as well as financial obligations strictly. Moreover, the Company will not conceal information or facts that will result in damage to creditors and will report financial status to creditors in accordance with the terms and conditions of the loan contract correctly, completely, without distorting the facts.
The Company is intent on undertaking its business toward sustainable success and business leadership, while competing in the industry fairly and ethically under the following practices:
7.1 To engage in fair competition.
7.2 Not to seek confidential information of its competitors by dishonest or improper means to benefit the Company’s business operations.
7.3 Not to make a malicious accusation against or bring discredit on its competitors
7.4 Not to perform any acts that infringe intellectual property rights of other persons or competitors.
8. Treatment of and Responsibility to Society
The Company pays attention to community and society, the Company values the importance of sustainable development of its neighboring communities, the society and environment. It has therefore carried out social and community activities continually alongside socially responsible business operations, as follows:
8.1 To adopt a policy on eco-conscious business operations and to strictly comply with applicable environmental laws and rules.
8.2 To adopt a clear corporate social responsibility (CSR) policy, which is implemented across-the- board.
8.3 To promote among employees the awareness of and responsibility to the environment and society.
8.4 To have respect for the tradition, custom and culture of each locality in which the Company operates.
8.5 To regularly carry out social, community and environmental activities, either organized on its own or in cooperation with the government, private and community sector organizations, in order to help improve the quality of life in the communities in which the Company’s operations are located.
8.6 To cooperate, as appropriate, with activities of neighboring communities in the areas in which the Company operates.
8.7 To respond promptly and efficiently to incidents, arisen from the Company’s operations, that affect the environment, communities, lives and properties of the locals, by cooperating fully with relevant government authorities and agencies.
8.8 To adopt an anti-corruption policy, which prohibits the Company’s personnel from engaging in all forms of bribery, either directly or indirectly, by offering, promising, soliciting, demanding, giving or accepting bribes or exhibiting any behaviors indicative of misconduct or corruption, in an attempt to gain or retain any other improper business benefits either for the Company’s personnel or a third party. Particularly in the giving of gifts, assets or other benefits to government officials in Thailand and other countries, it must be ensured that such giving is not against the laws and local traditions.
The Company pursues a policy of conducting business with fairness and resolute responsibility to the society and all stakeholders, based on the good corporate governance principles, code of business ethics and guidelines on stakeholder treatment in order to develop into a sustainable organization. Also, as a guideline for practice for directors, executives, and employees of the company has strictly complied with. By focusing on raising awareness for employees and executives at all levels to be aware of the dangers of corruption, including creating correct values to develop the organization to be transparent.
Risk Management and Assessment
The Company put great importance on risk management process to identify corruption risks associated with its business operations. The risks are analyzed, in terms of both likelihood and impact, in order to devise risk response and management measures. To mitigate and prevent such risks, the process takes into consideration the control activities, the monitoring of internal control function, including the assessment of the ability to prevent and detect corrupt transactions, errors, and regulation compliance or non-compliance.
In business risk assessment program, the corruption risks in all units of the Company. Each unit shall identify potential risks of corruption, scores of likelihood and respective impacts, as well as risk mitigation guidelines and measures to prevent or counter potential corruption. Risks are assessed based on nature of business activities, operational processes, industrial conditions, business conditions, policies concerning anti-corruption measures, along with handbooks on policies.
Implementation of Anti-Corruption Measures
The Company emphasizes the importance of internal audit process and the evaluation of internal control adequacy by means of self-assessment. It also encourages the use of technology in examining corruption on a regular and all-embracing basis. Internal Audit Office is responsible for examining and reviewing that business operations are accurate and in compliance with policies, guidelines, delegated authority, rules, the laws and regulations of regulatory bodies, in order to ensure that the Company’s internal control system is appropriate and adequate against potential risks of corruption. Results thereof shall be reported to the Audit Committee.
The Internal Audit Office has set out guidelines for monitoring and assessment of compliance with anti-corruption measures, as follows:
1. All directors, executives and employees of the Company which it has management control are required to strictly comply with this Anti- Corruption Policy.
2. Compliance with anti-corruption measures are monitored and assessed by reviewing each step of the process where internal control deficiencies may be detected and thus exposed to corruption, in order to develop preventive guidelines and practices.
3. In order to mitigate risks of corruption, relevant practice processes, guidelines and policies shall be adjusted based on the results of process review, the Audit Committee’s comments and suggestions upon reviewing the adequacy of practice processes against the results of complaint investigation, the result of risk assessment, as well as the employees’ comments.
4. Results of process revision and post-revision outcome shall be monitored in order to ensure that the recommendations intended for improvement of processes, practices and policies have been implemented in a prompt manner.
5. Results of monitoring and assessment of compliance with anti-corruption measures along with process revision and post-revision outcome shall be reported to the Audit Committee, which shall review the completeness, appropriateness and adequacy of processes, practices and policies relating to anti- corruption measures. The Audit Committee is responsible for reporting the review results to the Board of Directors, so that relevant processes, practices and policies can be revised to ensure a more efficient internal control function.
Whistleblowing and Complaint Reporting or Violation of Rights
Adopting a policy to undertake business with fairness, transparency and accountability under the good corporate governance principles, the Company provides its stakeholders an opportunity to report or give information on complaint reporting or violation of rights via provided channels:
Protection Measures for Whistleblowers
The Secretary of the Audit Committee shall consider appropriate further action or forward the matter to related party (investigator) by considering freedom to duly act on the issue in question so as to find facts and track progress. This is to ensure that the Company’s actions fit the complaints. Guidelines are as below;
1. Violations of personnel aspects of Company’s policies and procedures should be forwarded to the Human Resources Manager.
2. Violations of laws, government regulations, the Company’s policy and principles of corporate governance, code of conduct, or regulations should be forwarded to the Company Secretary.
3. Doubtful acts for unlawful gains for one or other parties, including embezzlement, corrupt practices, and fraud should be forwarded to the Audit Committee or the Vice President of Internal Audit Office.
4. If the matter under (1), (2), or (3) is complicated or involves several units, it should be forwarded to the Chief Executive Officer (CEO) and President, who will appoint the investigation committee to consider proper actions.
Investigator, under (1), (2), (3), and (4), shall verify and assess the fact and validity of the complaint. In case that an allegation (or a complaint) is proved valid, the guilty party is subject to the Company’s disciplinary measures or penalty by law if the violation is unlawful, or both.
When the investigation of a complaint has been concluded, the investigator, under (1), (2), (3), and (4), has duties to report the resolution to the Secretary of the Audit Committee; the Secretary of the Audit Committee then shall inform the Audit Committee and inform the complainant on such matter (in case he or she reveals his or her identity). The processes from receiving a complaint until the announcement of complaint resolution to the complainant shall appropriately perform under an appropriate period of time.
Monitoring of Complaint Resolution
Reporting of Complaint Resolution to the Management
In 2019, the Company treated its stakeholders fairly in all aspects in accordance with the laws, rules, regulations and the articles of association of the Company, as well as the good corporate governance policy and other policies, e.g. treatment of suppliers, creditors and debtors in a fair manner according to the agreed trading conditions or obligations. In regard to competitors, the Company observed fair competition conduct, did not act in a manner detrimental or destructive to competitors, and also maintained customer confidentiality. Thus, there was no misconduct in relation to intellectual property, patent infringement or human right violation. In part of personnel, each employee received remuneration commensurate with knowledge, competence, responsibility and performance, as well as adequate and appropriate fringe benefits. The Company has provided a provident fund with investment options employees could select as appropriate according to Provident Fund Act B.E. 2530. The fund provided employees with financial security upon resignation or retirement. Furthermore, the Company arranges the training course and knowledge sharing to develop our people continuously and also encourage our people to use resources effectively.
The Company has set out a policy and guidelines regarding to the disclosure of information to investors in the corporate governance policy by specifying important principles of information disclosure as follows;